The image opposite is an example of a QR bar code for the web. These are starting to appear on websites and print adverts and are fast becoming a trend in web marketing. The bar codes enable customers to quickly link their mobile smartphone with your website and bookmark it for future reference.

The QR bar code can help to integrate your website with mobiles, enabling customers to link and download any kind of media e.g. document, videos, location details. Alternatively it can be printed on a business card, or exhibition display giving contacts easy access to your details from their mobile.

To find a site where you generate your own QR barcode for free, search for “quick response code generator”. Smartphone users can download a free QR bar code readers from their apps store.

Changes to the EU’s Privacy and Electronic Communications Directive came into force in the UK on 26 May 2011. These changes affect all businesses that have websites, make marketing phone calls or send emails to consumers.

The amendment to the law requires UK businesses and organisations running websites in the UK to get informed consent from visitors to their websites in order to store and retrieve information on users’ computers.

The government is working with browser manufacturers to see if their products can be enhanced to meet the requirements of the new legislation. Until this is the case, no enforcement action will be taken.

However, eXi Solutions will consider the points and create a plan of action for all its clients to achieve compliance, if required.

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